Clean Seas Seafood Rebrands and Launches New Kingfish Campaign
SEAFOODNEWS.COM [SeafoodNews] - July 21, 2017
Clean Seas Seafood Limited has rebranded its premium Kingfish and launched a new marketing strategy based on the unique provenance of the fish as Spencer Gulf Hiramasa Kingfish.
The new campaign will promote the kingfish, also known as amberjack, in Australia, Europe, North America and Asia. Clean Seas' cultured Hiramasa Kingfish will be marketed not only as from the cold clean waters of South Australia's Spencer Gulf, but also for its culinary excellence, versatility and sustainability.
The brand story is based on the concept of “The Duality of One”, explains David Head, Managing Director and CEO of Clean Seas. ...
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