Trident Launches First Ecommerce Effort in China under its Own Brand for Chinese New Year
Trident Seafoods is launching its own retail branding and marketing initiative in China. The launch is timed to coincide with the celebration of Chinese New Year that started February 8. Trident partnered with Chinese ecommerce channels YiGuo.com and YouPin Food (youpinfood.com) to sell its branded seafood products to the market. Trident will also sell wild Alaska king crab directly to Chinese consumers through a retail channel on YiGuo. “We’ve been celebrating these products for decades ourselves, and we are very proud to be able to share them now with Chinese consumers,” said Trident’s CEO Joe Bundrant.
The strength of the US dollar and the weakness of the Canadian Loonie boosted dock prices for Nova Scotia lobsters to near ten-year-highs. Lobstermen were getting as much as $10 per pound for their lobsters last week. “That’s the biggest factor, the exchange,” said Yarmouth fisherman Bernie Berry of the Coldwater Lobster Association. “Price wise for fishermen it’s been a very good season. You’d probably have to go back to 2005, 2006 or 2007 to see a shore price like that.”
In other news Peggy Parker reports on some of the intense opposition from the Gulf of Alaska’s trawl fleet to the NPFMC’s alternative plan to intended to reduce bycatch, create better accountability for bycatch, increase at-sea monitoring, and improve safety and efficiency for the fleet. Skippers tied up their boats during the fishing season in order to travel to the meetings in Oregon to voice their opinions.
Finally, fishmeal prices according to the World Bank were down 17 percent last month compared to January 2015 levels. Lower prices to start the year are an early indicator of improved fishmeal production and exports from major global supplier Peru. The country's commercial anchovy season wrapped up fishing in January with far higher landings compared to 2014 levels.
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