PEI Lobster Roll Competition Hopes to Increase Lobster Sales Across Greater Toronto Area
The Lobster Fishers of Prince Edward Island Marketing Board, also known as Lobster PEI, is launching a new campaign to promote sustainable local lobster. PEI Lobster Roll Call invites lobster lovers from across the greater Toronto area to visit participating restaurants to try out their lobster roll, featuring sustainable PEI lobster. Lobster lovers can then visit the Toronto Life website to cast their vote for their favorite lobster roll.
"Due to COVID-19, Canadians are travelling less and this means they are not able to enjoy...
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