Good for Me and the Planet is Winning Message for AK Seafood
What messages are most likely to make consumers buy and eat more seafood?
What we know now is that the consumer not only wants a product that is good for them, but good for the planet. 9
Michael Kohan, technical program director for the Alaska Seafood Marketing Institute, says ASMI pinned down that message from a global survey.
We found out that 35 percent of consumers are actually eating more seafood. When we asked those consumers why, the actually identified aspects of Alaska’s seafood..."
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