Consumers Want Convenience — Is the Seafood Industry Moving in the Right Direction?
SEAFOODNEWS.COM [SeafoodNews] by Amanda Buckle - August 21, 2018
Surprise, surprise. A new study by Nielsen, a global measurement and data analytics company, has found that convenience is a driving factor for consumers.
According to Nielsen, consumers are busy, stressed and tired. So it’s not really a surprise that they are looking for an easier out when it comes to their food. That’s something that the seafood industry is already taking note of.
According to Nielsen, 58% of the world’s population will live in cities or towns by 2025 ...
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