Sysco's New Tagline: ‘At the Heart of Food and Service’
SEAFOODNEWS.COM [SeafoodNews] - August 10, 2018
HOUSTON -- Sysco Corporation (NYSE:SYY) today announced the launch of its new brand tagline, “At the Heart of Food and Service” to express the company's commitment to helping customers succeed.
Sysco developed “At the Heart of Food and Service” using comprehensive customer-facing research, which described the sentiment customers attach to the company’s brand. The research showed "customers believe Sysco exhibits its core values while doing business, and the company provides service with passion and integrity," said Tom Bené, Sysco’s president and CEO ...
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