Captain D's Triples Loyalty Program Registration with "Text-To-Join" Enrollment Feature
SEAFOODNEWS.COM [SeafoodNews] - May 18, 2018
Captain D’s has tripled the members in their loyalty program thanks to a “text-to-join” enrollment feature.
The fast-casual chain was an early adopter of Paytronix’s SMS Text-Back feature, which enabled Captain D’s cashiers to request a mobile phone number from guests. The system then sent an immediate text to the guest to request an email address to sign up for the “D’s Club” loyalty program.
“This is perhaps one of the most ‘frictionless’ sign-ups in ...
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