Regal Springs Trying to Change the Perception of Tilapia
SEAFOODNEWS.COM [Seafood News] - April 13, 2018
Tilapia has received a bad rap in recent years, but white fish farming producer Regal Springs is working on fixing that. The company has engaged in a marketing, public relations and social media campaign to lay out the facts around their Responsible Aquaculture and Premium Tilapia standards.
“We have never rested on our ‘Tilapia Certification laurels,’” Francis Yupangco, Head of Global Marketing for Regal Springs, said in a press release. “We always place consumers at the heart of our thinking and have been steadily building positive perception around Premium Tilapia ...
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