UK's Birds Eye Introduces a Younger Captain in New Campaign
SEAFOODNEWS.COM [Campaign Live] by Simon Gwynn - January 10, 2018
The new TV ad, launching on Monday 8 January, features a more contemporary-looking Captain with a salt and pepper beard, dressed in a plain navy coat and cap over a white t-shirt.
Intended to reveal a more genuine side of the character, the spot sees the Captain jump off his boat on a sunny day to go for a swim in the sea with his grandson.
It was created by ...
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