Fishermen Funded Bristol Bay Sockeye Promotion Boost Sales in Colorado Market (Fish Radio)
SEAFOODNEWS.COM [Fish Radio with Laine Welch] March 13, 2017
This is Fish Radio. I’m Laine Welch. Bristol Bay’s sockeye salmon branding project got great results. More after this –
A three month project that promoted Bristol Bay sockeye salmon in Boulder, Colorado boosted sales and is already expanding. The $700,000 Wild Taste, Amazing Place campaign was spawned by the Bristol Bay Regional Seafood Development Association, and funded by 1,800 driftnet fishermen who pay a one percent tax on the value of their catches...
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