Birds Eye Launches Gluten-Free Alaskan Pollock Fish Fingers to UK Retailers
SEAFOODNEWS.COM [The Grocer] by Kevin White - October 14, 2016
Birds Eye is making its first foray into the free-from category with the launch of a gluten-free fish finger variant.
The MSC-certified Alaskan pollock fish fingers go on sale next week, available from the frozen gluten-free fixture in Tesco, the frozen aisle in Co-op and on Ocado (rsp: £2.49).
Birds Eye's launch follows the introduction of gluten-free fish finger variants by rival Young's earlier this year...
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