Red Lobster Adds Lower-Priced Alaskan Sockeye to its Summer Crabfest Promotion (Fish Radio)
SEAFOODNEWS.COM [Fish Radio with Laine Welch] July 23, 2015
This is Fish Radio. I’m Laine Welch – Alaska sockeyes get a big sales push in the US and abroad. More after this
Low prices this year make Alaska salmon more affordable for US buyers and the world’s largest seafood restaurant company has taken the bait. This week Red Lobster began partnering Alaska sockeye salmon with its popular Crabfest promotion in more than 700 restaurants. It’s US sales like this that will help relieve pressure on the sockeye pack that’s still backlogged from last year.
"But the hope and expectation is this will entice retailers because anytime you’re able to buy at lower wholesale prices typically you’re able to turn better margins and hopefully that will get them to do more promotions and spur more sales. Because building that consumption is going to build demand."
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