Ahold USA Testing and Developing an Urban Fresh Format
SEAFOODNEWS.COM [Supermarket News] - April 24, 2015 -
Ahold USA, which quietly opened an urban fresh format recently in Philadelphia, is doing the same in Boston, SN has learned.
A division of Ahold known as Fresh Formats LLC is advertising for employees for a new small-format fresh food store to be located in the Boston neighborhood of Allston. Want ads appearing online describe the venture as “a new Fresh Food market that is small in size but BIG on fresh, organic & value.”
Ahold used similar language when it sought staff for Everything Fresh, the 3,000-square-foot organic specialty store that opened in December in Philadelphia.
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