Yum Brands' Pizza Hut and KFC Novelty fades in China
SEAFOODNEWS.COM [Wall Street Journal] By Laurie Burkitt and Ilan Brat - April 22, 2015 -
Yum Brands Inc., which gets around half its revenue from China, is facing a new reality: Chinese consumers who once found its KFC and Pizza Hut chains fresh and different now see them as neither.
On Tuesday, Yum posted profit and revenue declines in the fiscal first quarter of 2015 as it struggles to overcome setbacks in China. Yum's China sales in the quarter were down 9% from a year earlier, to $1.2
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