Nissui Sees Opportunities for Traditional Japanese Cuisine in North America and Europe
SEAFOODNEWS.COM [Just Food] By Dean Best - April 20, 2015 -
Japanese seafood group Nippon Suisan Kaisha is eyeing expansion in North America and Europe, pointing to rising international interest in the Asian country's cuisine.
Nippon Suisan Kaisha, better known as Nissui, has set out its business plan for the next three years, which also included plans to grow domestically through investment in areas such as functional food.
Pointing to the rising number of Japanese restaurants worldwide and growing seafood consumption, Nissui said a focus on "Washoku" - or traditional Japanese cuisine - was a growth strategy for the business.
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