High Liner Stays with Mechanica Branding Agency for New Sea Cuisine Campaign
SEAFOODNEWS.COM [SeafoodNews] - April 16, 2015 -
Mechanica, a marketing and brand development firm that says it solves problems and creates opportunities for restless marketers, today announced that it has been named branding agency of record by High Liner Foods for its premium seafood brand Sea Cuisine.
Mechanica will be responsible for the development of a new campaign for Sea Cuisine -- a High Liner Foods brand -- including online and print advertising, digital marketing, and in-store events, among other communications elements. By working with Sea Cuisine, Mechanica extends a pre-existing relationship with High Liner Foods.
"When people go out to eat, seafood is one of their top choices," said Ted Nelson, CEO of Mechanica. "However, when they're selecting food to prepare at home, seafood rarely tops the list. The reason is that there are few foods that create as much shopper anxiety as seafood.
"The opportunity is to simplify and demystify seafood for the average shopper," he added.
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