A&P Officials Mum on N.Y. Pathmark-Waldbaum's Ad Flyer Combo
SEAFOODNEWS.COM [Supermarket News] By Jon Springer - April 1, 2015 -
Pathmark and Waldbaum's stores operating in the New York borough of Staten Island have combined their weekly ad flyer.
Officials of A&P, based in Montvale, N.J., declined to answer questions about the change, or say whether plans were in the works to combine ads in other markets where they operate both Pathmark and conventional banners.
Officials previously defined Pathmark as a “price impact” banner as opposed to conventional or "fresh" positioning for Waldbaum's, and ran the divisions separately.
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