FreshDirect Brings in Safeway Veteran as Chief Merchandising Officer
SEAFOODNEWS.COM [Progressive Grocer] - March 23, 2015 -
Online grocer FreshDirect has appointed Toby Noiles SVP, chief merchandising officer. In her new role, Noiles will lead the company’s merchandising strategy, including overseeing all product categories and guiding pricing, storefront merchandising, vendor relations, promotions and new product development. She will report to co-founder and CEO Jason Ackerman
Noiles is the latest member – the fourth added in the past 14 months -- of FreshDirect's rejiggered management team, which is aggressively expanding the e-grocer with new products, services and offerings.
Long Island City, N.Y.-based FreshDirect delivers to customers in the greater New York, New Jersey and Connecticut metro areas, and the greater Philadelphia area, including Delaware.
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