Ralph Rubio Describes New Grilled Seafood Items and Overall Healthier Menu Strategy
SEAFOODNEWS.COM [Nation's Restaurant News] By Anita Jones-Mueller - March 11, 2015 -
Rubio’s Coastal Grill — the Carlsbad, Calif.-based fast-casual chain known for bringing beer-battered fish tacos from Baja, Mexico, to Southern California — has changed quite a lot since its humble beginnings as a walk-up stand. Today, co-founder Ralph Rubio operates and franchises 193 Rubio’s units on the West Coast. His current focus is transitioning the brand for the future.
Rubio says, "We have been working with celebrity chef Mark Miller. He’s a world traveler and has helped us to develop new, unique recipes with complex and truly outstanding flavor profiles. We’ve added grilled seafood platters that our guests love. We have new salads that come in four styles — with pan-seared shrimp and grilled or blackened tilapia, Pacific mahi, salmon or chicken."
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