The Editors View: Alaska Salmon, Who’s Brand Is It?
SEAFOODNEWS.COM [The Editor's View] by John Sackton March 2, 2015
We’ve uploaded
the latest in our video series about the Alaska Salmon Miracle today, and in it two industry leaders, Mark Palmer, CEO of Ocean Beauty, and John Garner, COO of North Pacific Seafoods, talk about what the Alaska Salmon brand really means.
The question asked in the video, produced by Steve Minor, is who’s brand is Alaska Salmon. This gets to the heart of the reason the vast majority of the Alaska salmon fishery left the Marine Stewardship Council program, even though Alaska Salmon was originally courted by the MSC to be one of their iconic founding fisheries....
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