QSR's Raising the Bar on Lent Seafood Specials; Hispanics Supporting Fish Buying During Lent
SEAFOODNEWS.COM [QSR Magazine] By Nicole Duncan - February 19, 2015
It’s the time of year when limited-time offers with a seafood slant start migrating onto menus. Quick-serve operators have long served fish sandwiches and other seafood specials during Lent, a six-week period between Ash Wednesday and Easter in which many consumers reduce their consumption of richer foods, specifically meats.
“It definitely is the most important sales period for our industry,” says Claudia Hogue, foodservice director of the Alaska Seafood Marketing Institute (ASMI). “There have been reports [for] both retail and foodservice that estimates that seafood sales jump by more than 20 percent.”
This year alone the roll call includes McAlister’s...
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