Lobster Council of Canada Develops Strategy But Awaits Funds
SEAFOODNEWS.COM [SeafoodNews] FEbruary 5, 2015
Halifax, NS – The Lobster Council of Canada (LCC) has developed a generic marketing and promotion strategy to help the lobster export sector which is worth $1.7 billion annually and employs approximately 15,000 people in the Maritime coastal communities.
The plan outlines a strategy with tactics that focuses on the attributes of the Canadian lobster brand with the message “The best lobster in the world comes from Canada. ”
According to Geoff Irvine, Executive Director of the LCC, marketing lobster under the Canadian brand is important because lobster sales for live and processed products are growing dramatically in many export markets where the Canadian name and maple leaf symbol are synonymous with high quality and seafood caught in clean pristine waters.
“Export data shows that sales to China have grown over 400%...
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