Rubio’s Changes Name, Highlights Seafood with Revamp
SEAFOODNEWS.COM [Nations Restaurant News] BY Lisa Jennings - January 28, 2015
Rubio’s Fresh Mexican Grill is changing its name and renewing its focus on seafood as part of a brand revamp.
The fast-casual chain is slowly evolving into “Rubio’s Coastal Grill,” as the Carlsbad, Calif.-based concept works through a remodeling program that will eventually reach all 193 restaurants. The new ocean-themed décor will also be the design going forward for the six or seven new units scheduled to open this year.
Ralph Rubio, who founded the concept in ...
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