Gulf Seafood Marketing Coalition Partners with Hannaford Again for Super Bowl Shrimp Promotion
SEAFOODNEWS.COM [Progressive Grocer] - January 26, 2015 -
Hannaford Supermarkets and the Gulf Seafood Marketing Coalition have joined forces to feature wild-caught shrimp from the Gulf of Mexico, along with game day recipes in the Northeast grocery chain's stores through Jan. 25 to mark the upcoming Super Bowl on Feb. 1.
The coalition has previously forged successful partnerships with Demoulas Market Basket, Publix Super Markets, Roche Bros., Schnucks, Wegmans Food Markets and WinCo Foods. When contacted by PG, Zaritsky said that the group was planning a campaign with Rochester, N.Y.-based Wegmans that was set to kick ...
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