SeaPak to Focus on Easy Dinner Ideas to Increase Frozen Shrimp and Seafood Consumption During Lent
SEAFOODNEWS.COM [SeafoodNews] January 22, 2015
Major retail seafood distributor SeaPak Shrimp & Seafood will focus on simple dinner ideas in its campaign to increase frozen shrimp and seafood consumption among US consumers for the upcoming Lenten season.
Beginning in early February and continuing for nearly eight weeks, SeaPak said it will promote its shrimp brand in the frozen specialty seafood category focusing on showing moms and other meal-makers numerous ways to make the daily task of dinnertime both simple and delicious. The campaign will adverttisemultiple meal plans, recipe ideas and generous cost-saving opportunities that includes a sweepstakes where the winner will take home enough food to make dinner for a year.
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