Falling Prices Prompts ASMI to Crank Up Alaska Sockeye Promos in Overseas Markets (Fish Radio)
SEAFOODNEWS.COM [Fish Radio with Laine Welch] January 15, 2014
This is Fish Radio. I’m Laine Welch – Alaska sockeye salmon gets a million dollar marketing boost. I’ll tell you more after this
Global market forces are causing a downward press on Alaska sockeye sales. That has marketers ramping up promotions and putting down the money – as they did with the plug of pinks.
"We’re patterning it after the additional canned pink salmon campaign after the record catch in 2013. Dedicated another million dollars to sockeye promotions worldwide."
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