Maine Lobster Marketing Collaborative picks marketing communications agency
SEAFOODNEWS.COM [SCOM] - December 18, 2014 -
The Maine Lobster Marketing Collaborative (MLMC) has picked Weber Shandwick, a member of the Interpublic Group, for PR, creative, digital and social media work to promote Maine lobster.
"Weber Shandwick demonstrated deep experience and success in a broad range of capabilities, from strategy and traditional and digital media planning, to brand development and public and media relations,” said Matt Jacobson, executive director of the Maine Lobster Marketing Collaborative. "They built a strong foundation of trust and compatibility with us early on, and we are eager to move forward with them to showcase Maine Lobster.
Based in Portland, Maine, the Maine Lobster Marketing Collaborative is an industry-funded marketing board founded in 2013.
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