Rubio's, famous for fish tacos, is redesigning 60 west coast locations
SEAFOODNEWS.COM [SCOM] - September 24, 2014 -
Rubio’s Restaurants, the fast casual chain famous for popularizing the fish taco, announced today that it will redesign 60 of its California-based restaurants to be completed by the end of 2015, with more updates scheduled for 2016.
In addition to the restaurant redesigns, Rubio’s will also be opening seven new locations by the end of 2015 and updating its name and logo to reflect its evolution. Wanting to represent its vast coastal cuisine menu, Rubio’s will now include Coastal Grill in its logo.
“We opened the first Rubio’s in 1983, as a walk up stand in the San Diego neighborhood of Mission Bay,” said Ralph Rubio, co-founder of Rubio’s. "
Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and operates 196 restaurants in California, Arizona, Colorado, Utah and Nevada.
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