Stop & Shop marks 100 years of business in hyper competitive New England retail
SEAFOODNEWS.COM [Boston Globe] by Chris Reidy - Sept. 10, 2014
In a business as volatile as groceries, a chain’s 100th birthday is not an everyday occurrence, but it’s something that Stop & Shop got to celebrate over the weekend at one of its stores in Somerville, the city where the company traces its roots.
“Not many companies make it to 100 years, ” Joe Kelley, the president of the company’s New England division, told shoppers and employees at a Saturday event that featured balloons and cake.
The Quincy-based chain’s marketing mantra is, “Fresh ideas for 100 years, ” Kelley noted during his informal speech. “But I like to say, ‘Fresh ideas for the next 100 years. ’”
Managing to survive 100 years in the hyper-competitive supermarket business is no mean feat, especially since the Greater Boston food business seems to be in flux.
For the last three months, locals have been riveted by the Market Basket saga...
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