Popeyes ramping up seafood choices as part of successful strategy to differentiate
SEAFOODNEWS.COM [Food Business News] by Monica Watrous Aug 26, 2014
ATLANTA — Popeyes Louisiana Kitchen is going fishin’. The fast-food chain may be better known for its bone-in chicken, but building a stronger seafood platform has become a strategic priority for the company.
“With the launch of our digital menu boards across our system, we freshened our menu with the same strategic intent that we have had for the last few years of building our boneless chicken and seafood products, ” said Cheryl Bachelder, CEO, during an Aug. 21 call with analysts to discuss third-quarter earnings. “That platform has been an important driver of our growth, and we expect it will continue to be. We are the only brand with, we believe, the credibility to sell fabulous seafood in addition to our well-known famous advantage for chicken. ”
The chain this year added Cajun fish to the core menu and last quarter launched for a limited time cracked pepper shrimp with blackened tartar dipping sauce. Popcorn shrimp, butterfly shrimp, and seafood po’boy sandwiches also are on the menu...
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