Restaurant industry traffic inched into positive territory in July, comps up 3 percent
SEAFOODNEWS.COM [Nation's Restaurant News] By Lisa Jennings - August 19, 2014 -
Restaurant chains’ same-store sales rose 3 percent industrywide in July, and traffic inched ever so slightly into positive territory, according to the latest NRN-MillerPulse report released Friday.
Larry Miller, CEO of the monthly MillerPulse report, said the sales gains were most likely the result of McDonald’s shedding market share, but the healthier U.S. economy also helped.
All restaurant segments improved in July, but quick service recorded the best results, with a 3.4-percent sales gain, though traffic fell 0.1 percent for the segment.
Casual dining, meanwhile, reported sales climbing 1.5 percent, though traffic decreased 1.1 percent.
However, Miller said there is evidence that the larger casual-dining players are outperforming the segment as a whole.
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