Whole Foods reports strong sales on discounted farmed salmon
SEAFOODNEWS.COM [Bloomberg Businessweek] by Venessa Wong - August 1, 2014
To shake its “whole paycheck” reputation, Whole Foods (WFM) has been pushing to lower the cost of packaged goods, particularly in its budget 365 line. In a related experiment earlier this year, the supermarket started lowering seafood prices: Farm-raised salmon in its seafood cases sold for roughly $10.99 per pound.
That’s certainly not cheapest salmon around, but it was a hit with Whole Foods shoppers. “We saw a huge lift in the amount of pounds of salmon we sold when we reduced our price,” said the chief operating officer, A.C. Gallo, said on an earnings call this week. “We’re really happy with that experiment and plan to expand on that some more this coming year...”
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