North American lobster rolls a hit in Singapore
SEAFOODNEWS.COM [Business Times] Debbie Yong - July 21, 2014 -
SINGAPORE, Move aside, wagyu burgers. Lobster rolls are the gourmet fast food du jour.
Essentially a butter-griddled hot dog bun stuffed with cold mayonnaise-coated lobster meat chunks, the luxe snack drew three hour-long queues when lobster-only Duxton eatery Pince and Pints opened its doors a fortnight ago.
At least eight other restaurants now sell the rolls here, up from two some years ago.
The perception of lobster as a premium product typically served at high-end Chinese restaurants, coupled with the convenience of having them already shelled in a roll format is a winning catalyst, say most chefs and seafood restaurant operators.
"Perhaps it is a sign of how affluent we have become ...
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