New Executive Director of Maine Lobster Marketing Collaborative spells out market opportunity
SEAFOODNEWS.COM [Press-Herald] By Edward D. Murphy - July 17, 2014 -
Mainers know that few people need encouragement to eat Maine lobster. But those in the industry know that the market has to expand beyond an occasional half-dozen lobsters bought to impress weekend guests.
The job of driving demand for the crustaceans - and, it's hoped, firming up prices - now falls to Matt Jacobson, who was named executive director of Maine Lobster Marketing Collaborative this week.
The collaborative was formed last year after a huge catch depressed prices. It is funded by surcharges on licenses for harvesters, processors and dealers and is aimed at creating a unified marketing effort and opening new markets for lobster...(more)
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