Fragmented industry seen as one reason seafood consumption is declining
SEAFOOD.COM NEWS April 15, 2014 -
The seafood industry is trying to cope with a decline in fish consumption in the U.S. At a time when some Americans have started to improve their diets, they're increasingly turning their noses up at one of the healthiest foods around: fish.
The fading appetite for fish shows that for a fragmented industry having a healthy product isn't enough. Surveys show consumers aren't sure how to cook fish and prices can be high, while the seafood industry hasn't been able to organize any major marketing campaigns to promote fish consumption, the kind of efforts that paid off for the beef and pork industries.
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