Birds Eye Focusing on Simplicity, Authenticity With New Campaign
SEAFOODNEWS.COM [Seafood News] by Amanda Buckle - January 12, 2018
New Year, new look for UK frozen food brand Birds Eye. The company kicked off 2018 with a “new, fresh-faced Captain Birds Eye,” and a “shift in positioning.”
According to a press release, Birds Eye is looking to focus future campaigns on the “simplicity and authenticity” of the brand’s fishing products.
“The new campaign is an exciting change in director for the brand, and aims to reinforce us as a trusted, credible brand providing ...
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