Red Lobster Crabfest Ads Show New Marketing Approach
SEAFOODNEWS.COM [Nation's Restaurant News] By Dan Orlando - July 28, 2017
Red Lobster this month unveiled new television ads for its Crabfest promotion with tweaks that signal an evolution in the brand’s two-year-old marketing approach.
“When we launched the ‘Fresh’ campaign in 2015, we used new, modern food photography on a black background, and a new voiceover to capture craveabillity and the pure joy of eating seafood – and it worked really well,” Mark Gilley, Red Lobster’s senior vice president of marketing, said in an interview with Nation’s Restaurant News...
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