Lost at Sea: How Joe's Crab Shack's Parent Co. Failed to Stay Afloat
SEAFOODNEWS.COM [Houston Business Journal] by Jack Witthaus - June 16, 2017
About six years ago, Joe’s Crab Shack rolled out a series of commercials centered around a massive crustacean appendage.
Here was the pitch: Someone would suggest eating out at a boring restaurant chain before prompting an oversized crab claw to sweep that person away. Then the camera cut to a table of people dining on a Gulf-inspired dish, while a spokesman told viewers to “get out of their restaurant rut” and head to Joe’s Crab...
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