ASMI Working with New England Grocer Demoulas to Market Alaska Pollock for Lent
SEAFOODNEWS.COM [Progressive Grocer] - March 2, 2017
To coincide with Lent, which many consumers observe by eating seafood in place of beef, pork, chicken and other land-animal proteins, several retailers across the country are spotlighting genuine Alaska pollock through in-store demos.
One of the most abundant fish in the world and a great environmental choice, according to the Juneau-based Alaska Seafood Marketing Institute (ASMI), pollock offers a snow-white, tender fillet with a mild flavor and beautiful flake, as well as being low in fat and calories and an excellent source of protein.
Northeast retailer Demoulas, based in Tewksbury, Mass., will demo Alaska pollock in seven New England Market Basket...
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