Young's and Linpac Launch New Newspaper Printed Fish Packaging for MAP Cod Fillets
SEAFOODNEWS.COM Oct 26, 2016
Young's Seafood and Linpac packaging have launched an innovative MAP cod fillet tray pack where newsprint is printed on the packaging.
The modified atmosphere pack (MAP) holds two beer battered cod fillets, and features a specially designed newspaper print on both the film lid and tray to create enhanced on-shelf appeal for retailers.
Tapping into the consumer trend for ‘modern retro’ food packaging, the nostalgic print emulates the newspaper sheets traditionally used to wrap takeaway fish and chips.
The newspaper graphic is laminated to transparent rPET sheet during the Linpac tray thermoforming...
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