Bristol Bay Sockeye Rebranding Campaign Targets Millennials
SEAFOODNEWS.COM [SeafoodNews] August 30, 2016
The Bristol Bay Regional Seafood Development Association is targeting Millennials in a Bristol Bay sockeye rebranding project that will launch on September 1 in Boulder, Colorado.
The BBRSDA has already revamped its website—www.bristolbaysockeye.org—to provide a more consumer-facing experience. The website offers a modern, east-to-navigate resource that educates consumers about the history of Alaskan sockeye, where it can be sourced and it can be prepared...
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