Holiday Promotions Lag for All Seafood Except Shrimp
SEAFOODNEWS.COM by John Sackton February 2, 2016
Our latest analysis of Urner Barry’s retail promotion database shows something surprising. For the period from Dec 1st to January 31st, promotional volume, which we use as a proxy for sales, was basically flat for all major seafood categories except shrimp.
When declines in price do not produce additional retail sales dollars, it is like a yellow caution sign is flashing...
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