California seafood labeling bill could mean mass consumer confusion, say retailers and NFI
SEAFOODNEWS.COM [Wall St. Journal ] By BEN DIPIETRO Sept. 19, 2014
A coalition of grocers and retailers and the seafood industry’s main trade association say a proposed law in California that would change the names under which seafood is sold in an effort to combat fraud is misguided and won’t achieve its objective.
The bill, which was approved by the California State Legislature and only needs the signature of Gov. Jerry Brown to become law, would mandate all seafood sold in the state be listed by its common name as well as its market name. Seafood in the state currently is sold using its market name.
Some examples of how the bill would affect labeling include herring being listed as Ilisha, Chilean seabass being listed as Patagonian toothfish and shrimp having to be called by names such as roshna prawn, jack knife prawn or caramote prawn.
Supporters of the measure, including the Monterey Bay Aquarium and the environmental activist group Oceana, say the change will address the problem of seafood mislabeling, which has been found to be widespread throughout the country. Oceana has conducted DNA tests on seafood purchased around the country between 2010 and 2012, and found 33% of its samples were mislabeled, with the number rising to 38% from stores and restaurants in Northern California and 52% in Southern California....Full Story »